I ran a profitable subscription page for six years with a small team and no agency. In 2023 I hit the number I’d written down years earlier, and I left. Now I swim every morning, walk Biscuit, my rescue greyhound, and write free, plain-English guides on pricing, promo, privacy and money for creators.
Natalia Ferrari is a pen name. Faceless by choice: privacy is part of running this business safely.
- 2012–2017
Junior social media marketer at a small agency. Learned funnels, analytics and copywriting.
- 2017
Opened a page to pay off about 18,000 in debt. Underpriced in year one.
- 2018–2020
Grew with SFW socials, Reddit and collabs. Hired an editor.
- 2020
A leak and a doxxing scare. Separated every part of my identity.
- 2021–2022
Steady income, a bookkeeping course and a written exit plan.
- 2023
Hit my number and left. Planned, not burnt out.
- 2026
Launched SpicyCEO to write down the answers, for free.